Why don’t people listen?

The marketing ideal is to get “The right message to the right people at the right time” and while it works, it is not that easy to do. This is the third in a series looking at communication and some of the issues we face in consulting.

Part 1 covered issues around Hierarchies.

Part 2 covered issues around how you communicate, the message you think you deliver is not what is received

Here are five potential answers to the question. I discuss this communication issue in the context of change initiatives.

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