Why don’t people listen?
The marketing ideal is to get “The right message to the right people at the right time” and while it works, it is not that easy to do. This is the third in a series looking at communication and some of the issues we face in consulting.
Part 1 covered issues around Hierarchies.
Part 2 covered issues around how you cannot expect that the message you send is the message received.
I put forward five answers to the question. I discuss this communication issue in the context of change initiatives.